Delta Recognized as a Best Taiwan Global Brand for the 10th Consecutive YearBrand value soars 11% YoY, increasing for 8 consecutive years
Delta, a global leader in power and thermal management solutions, today announced it has been honored as one of Taiwan’s top 25 global brands in the prominent Best Taiwan Global Brands survey for the tenth consecutive year. The 2020 survey, organized by the Industrial Development Bureau and executed by Interbrand, the world-class branding value assessment organization, determined that Delta’s brand value reached USD 331 million, a surge of 11% year-on-year. Delta’s brand value has increased for 8 consecutive years.
Ms. Shan Shan Guo, Delta’s chief brand officer, said, “2020 is the tenth anniversary of Delta’s brand inauguration. Over that period of time, our endeavors have focused on realizing Delta’s brand promise of ‘Smarter. Greener. Together.’ and on fostering corporate social responsibility. We are truly honored to have received this prestigious external recognition over these ten years in which our brand has grown steadily while Delta has evolved from a components manufacturer into a provider of IoT-based smart energy-saving solutions. This year has been enormously challenging, especially due to COVID-19. But Delta quickly mobilized various online communication channels, such as digital marketing and social media, to offset the impact of restricted physical activities. During the pandemic, a new lifestyle boosts our demand for digital services and online communication that requires extra ICT infrastructure and datacenters. Healthy living and working spaces are also paramount. Delta will endeavor to continue providing state-of–the-art solutions for eco-friendly data centers, 5G communications, smart and healthy buildings and clean energy, to fulfill society’s needs in the pandemic and post-pandemic era.”
The uniqueness of Delta’s brand derives from its commitment to innovation and energy conservation as well as its seamless integration of corporate social responsibility. The Company is the first corporation in Taiwan to pass the SBTi (Science Based Targets initiative) evaluation for its carbon reduction targets and has achieved respective milestones for the past two years. In 2019, Delta also increased the use of renewable energy of its main operation sites to 44.1%. Since 2006, Delta has created 27 green buildings around the globe, some of them donated to academic institutions. It is currently constructing new operation sites in Taipei, Taoyuan, Taichung and Tainan, all of which will also adopt the green building concept. Moreover, its new site in Taipei will also incorporate the concepts of the WELL Building Standard in its design. Delta has also established two LEED V4 ID+C certified data centers, including the world’s first LEED Platinum green data center at its global HQs in Taipei. The aforementioned CSR endeavors have been recognized by the Dow Jones Sustainability Indices (DJSI), which days ago selected Delta for its DJSI World Index for the 10th consecutive year while recognizing it as the industry leader of the “Electronic Equipment, Instruments & Components industry” for the 3rd consecutive year.